Think Amy is a registered charity (No. 1156530) which promotes safe driving. It was set up in memory of Amy Rose Hofmeister.

Picture of Amy at her cousin's 21st birthday party

Amy at her cousin’s 21st birthday party

Amy was killed on 15 June 2011 by two car drivers racing each other at motorway speeds along a residential road in Taunton, Somerset.

Amy was cycling along a cycle path with an adult on a clear sunny evening when the driver of the lead car lost control on a bend. The car became airborne and struck Amy. She died instantly. She was just 13 years old.

Her death was unnecessary and avoidable. It would not have happened if those two drivers had chosen to drive safely.

We want all drivers to:

  • Think Amy: to think about how they are driving so that no one else like Amy has to die unnecessarily
  • Drive Safe For Life

Our charity’s purpose is to advance road safety for the public benefit in particular by:

  1. raising awareness of the consequences of driving dangerously
  2. encouraging drivers (especially new and young drivers) to drive safely by thinking about their responsibilities as drivers: to themselves, their passengers and other road users